JOB RESPONSIBILITIES:

1. Responsible for game publishing strategy and market promotion plan planning. The products are centered on MMORPG, with a deep understanding of the core user ecology, and the mainstream market categories;

2. Be able to propose issuance strategies and communicate effectively with partners, including multi-domain modules such as Internet celebrities, mainstream platforms, and communities;

3. Ability to independently promote marketing activities, including finding partners/platforms, planning and resource communication, and overall collaborative promotion

4. Responsible for the planning and execution of game creativity, content marketing, event marketing, etc.; responsible for internal and external multi-team communication, coordination and mobilization of various resources to promote the implementation of game marketing.

5. Analyze and learn other products or manufacturers’ market strategies, form long-term understanding and in-depth analysis, so as to continuously optimize their own strategies and continuously improve the promotion effect;

6. Continue to pay attention to overseas industry trends, gain an in-depth understanding of changes in various channels, platforms, etc., and establish a good cooperative relationship with the channels.

WORK REQUIREMENTS:

1. 5 years of market-related work experience, at least 3 years of game publishing experience;

2. Have a good understanding of the market environment, distribution channels, and market strategies of major manufacturers, and relevant workers are preferred;

3. Understand the preferences of MMORPG users, and have their own judgment and understanding of the user characteristics of the main products in the industry; those with in-depth insights into the user ecology of MMORPG products are preferred;

4. Have certain data analysis capabilities, be able to coordinate resources, and have a strong sense of ROI;

5. Have excellent industry insight, be able to seize the market, dare to try new market ideas, and have courage;

6. Good team awareness and plan execution ability, courage to take on work pressure, strong spirit of cooperation and ability to resist pressure.